InSite Street Media BlogStay Up To Date With Out Of Home News From InSiteSM!
Lidl, the German supermarket chain, has expanded into Georgia with three new stores in Metro Atlanta. Lidl, which is rhymes with “beetle,” is based in Germany and has more than 10,000 stores in 28 nations. Lidl is known as a discount grocer, focusing...read more
Signal Outdoor Advertising of Atlanta, Georgia and the InSite Martin Street Ads company of Los Angeles, which announced their merger in October, are now re-branding their combined company. The new name will be InSite Street Media, LLC with executive...read more
Transit and Street Furniture companies Signal Outdoor Advertising and Martin Outdoor Media have agreed to combine forces in an equity merger. The transaction is effective as of 9/28/18. The combined entity will offer coast-to-coast Transit Shelter, Transit...read more
We are pleased to announce that Signal has been awarded the contract to sell advertising on the Suffolk County Transit system effective July 1st. SCT has a fleet of 139 buses serving the county. Suffolk County is Long Island's eastern-most county, and covers an area...read more
MEASURING ROI: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising...read more
At the 2017 Outdoor Advertising Association of America convention in New Orleans last week, Ray Moyers was elected to the OAAA Board of Directors. He said, “I am honored and humbled to be elected and look forward to serving with such a distinguished group of leaders...read more
In its 2016 annual Pew Research State of the News Media Report, the Pew Research Center documented that 2015 was another year of alarming declines for newspapers — the worst since the 2008-2009 recession. The other local medium suffering news audience loss is local...read more