InSite Street Media Blog

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Miami Dade Press Release

Miami Dade Press Release

Signal Outdoor Advertising d/b/a Insite Street Media has been awarded a new three year contract to continue maintaining the bus benches in Miami Dade County. Signal has been the vendor for Miami Dade Transit for the past 11 years and is excited to continue the...

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InSite Wraps Up Lidl in Atlanta

InSite Wraps Up Lidl in Atlanta

Lidl, the German supermarket chain, has expanded into Georgia with three new stores in Metro Atlanta. Lidl, which is rhymes with “beetle,” is based in Germany and has more than 10,000 stores in 28 nations. Lidl is known as a discount grocer, focusing on stores with a...

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InSite Press Release

InSite Press Release

Signal Outdoor Advertising of Atlanta, Georgia and the InSite Martin Street Ads company of Los Angeles, which announced their merger in October, are now re-branding their combined company. The new name will be InSite Street Media, LLC with executive offices in the...

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Signal and Martin Combine Forces

Signal and Martin Combine Forces

Transit and Street Furniture companies Signal Outdoor Advertising and Martin Outdoor Media have agreed to combine forces in an equity merger. The transaction is effective as of 9/28/18. The combined entity will offer coast-to-coast Transit Shelter, Transit Bench and...

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Signal Awarded the Bus Contract for Suffolk County Transit

Signal Awarded the Bus Contract for Suffolk County Transit

We are pleased to announce that Signal has been awarded the contract to sell advertising on the Suffolk County Transit system effective July 1st.  SCT has a fleet of 139 buses serving the county.  Suffolk County is Long Island's eastern-most county, and covers an area...

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Every OOH Ad Dollar Generates $5.97 in Sales

Every OOH Ad Dollar Generates $5.97 in Sales

MEASURING ROI: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA).  While radio, print, and digital display advertising...

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Ray Moyers Elected to OAAA Board

Ray Moyers Elected to OAAA Board

At the 2017 Outdoor Advertising Association of America convention in New Orleans last week, Ray Moyers was elected to the OAAA Board of Directors. He said, “I am honored and humbled to be elected and look forward to serving with such a distinguished group of leaders...

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Media Audience Fragmentation Provides Opportunity For OOH

Media Audience Fragmentation Provides Opportunity For OOH

In its 2016 annual Pew Research State of the News Media Report, the Pew Research Center documented that 2015 was another year of alarming declines for newspapers — the worst since the 2008-2009 recession. The other local medium suffering news audience loss is local...

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