InSite Wraps Up Lidl in Atlanta

InSite Wraps Up Lidl in Atlanta

Lidl, the German supermarket chain, has expanded into Georgia with three new stores in Metro Atlanta. Lidl, which is rhymes with “beetle,” is based in Germany and has more than 10,000 stores in 28 nations. Lidl is known as a discount grocer, focusing on stores with a...
Signal and Martin Combine Forces

Signal and Martin Combine Forces

Transit and Street Furniture companies Signal Outdoor Advertising and Martin Outdoor Media have agreed to combine forces in an equity merger. The transaction is effective as of 9/28/18. The combined entity will offer coast-to-coast Transit Shelter, Transit Bench and...

Every OOH Ad Dollar Generates $5.97 in Sales

MEASURING ROI: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA).  While radio, print, and digital display advertising...
Ray Moyers Elected to OAAA Board

Ray Moyers Elected to OAAA Board

At the 2017 Outdoor Advertising Association of America convention in New Orleans last week, Ray Moyers was elected to the OAAA Board of Directors. He said, “I am honored and humbled to be elected and look forward to serving with such a distinguished group of leaders...