by Greg Ferguson | Mar 27, 2019 | General, InSite Street Media
Lidl, the German supermarket chain, has expanded into Georgia with three new stores in Metro Atlanta. Lidl, which is rhymes with “beetle,” is based in Germany and has more than 10,000 stores in 28 nations. Lidl is known as a discount grocer, focusing on stores with a...
by Greg Ferguson | Oct 12, 2018 | General, InSite Street Media
Transit and Street Furniture companies Signal Outdoor Advertising and Martin Outdoor Media have agreed to combine forces in an equity merger. The transaction is effective as of 9/28/18. The combined entity will offer coast-to-coast Transit Shelter, Transit Bench and...
by Greg Ferguson | Jun 14, 2017 | InSite Street Media
We are pleased to announce that Signal has been awarded the contract to sell advertising on the Suffolk County Transit system effective July 1st. SCT has a fleet of 139 buses serving the county. Suffolk County is Long Island’s eastern-most county, and covers...
by Greg Ferguson | May 26, 2017 | InSite Street Media
MEASURING ROI: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA). While radio, print, and digital display advertising...
by Ray Moyers | May 20, 2017 | InSite Street Media
At the 2017 Outdoor Advertising Association of America convention in New Orleans last week, Ray Moyers was elected to the OAAA Board of Directors. He said, “I am honored and humbled to be elected and look forward to serving with such a distinguished group of leaders...
by Greg Ferguson | Apr 26, 2017 | InSite Street Media
In its 2016 annual Pew Research State of the News Media Report, the Pew Research Center documented that 2015 was another year of alarming declines for newspapers — the worst since the 2008-2009 recession. The other local medium suffering news audience loss is local...
