Every OOH Ad Dollar Generates $5.97 in Sales

MEASURING ROI: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA).  While radio, print, and digital display advertising...
Ray Moyers Elected to OAAA Board

Ray Moyers Elected to OAAA Board

At the 2017 Outdoor Advertising Association of America convention in New Orleans last week, Ray Moyers was elected to the OAAA Board of Directors. He said, “I am honored and humbled to be elected and look forward to serving with such a distinguished group of leaders...