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Every OOH Ad Dollar Generates $5.97 in Sales

Every OOH Ad Dollar Generates $5.97 in Sales

by Keevan Mills | May 26, 2017 | InSite Street Media

MEASURING ROI: For each dollar spent on out of home (OOH) advertising, an average of $5.97 is generated in product sales, according to a new report released by the Outdoor Advertising Association of America (OAAA).  While radio, print, and digital display advertising...

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